The Herald has taken the trouble to crop and select a photo with roughly the same point of view. So it is certainly hard to argue that the two photos were taken in the same decade. Either that or the 'soft light' mentioned by her photographer is a euphemism for a digital Photoshop lens.
A disgruntled voter has complained to the Advertising Standards
Authority about a Labour Party flyer, saying the photo makes the Prime
Minister look too young and glamorous.
Greg Fletcher, of Auckland, said photos of Helen Clark used on leaflets and billboards were outdated and should be replaced.
But his claim failed at the first hurdle when the ASA ruled the photos did not break advertising codes.