At a home nestled in the heart of Christchurch surburbia five men have mapped the structure of the human consciousness.
Surely the definition of suburbia was that it doesn't have a heart? Looking at their address they are more like the edge of surburbia, near Sumner in fact. Still, enough nit-picking, his has got to be good:
VortexDNA has found that human intention is structured according to the mathematics of complex systems. So far VortexDNA has found people fit into 72,000 different types of consciousness, which is held together by spiral patterns, similar to DNA.
That seems like a lot, but that's fine, so long as it is finite. What sort of amazing technology might this new discovery provide?
He said it had so many applications it would take 20 years to fully develop and realise all its uses. VortexDNA was focusing on the insurance and advertising industries.
"We hope it will reduce the cost of car insurance."
I have to admit that this level of ambition did rather put a lid on my excitement. Still at least they are focussing on making a dollar, unlike many start-ups.
VortexDNA...has received $1.25 million from angel investors, but it needs a significant boost in capital to make the most of its discovery.
Don't they all.
Kenton-Dau said the team has meandered its way through [$1.25m] taking a Kiwi No.8 wire approach since creating the company more than two years ago. To get to the next level it needed $US10m ($NZ12.7m ) to $US15m to expand and set up offices in New York, London, Moscow and Singapore.
Oh dear, maybe I was wrong about the 'making a dollar' bit.
"This is just the start. We're going to look back in 10 years and see we're just in nappies at the moment," Kenton-Dau said.
No doubt they presented their technology in an understandable way, and the quotes printed were taken out of context. They also mention that they almost have contracts with two US-based auto insurance companies, which I neglected to mention.
But is business in New Zealand really in such a state that for success stories we have to dig this deep?
I have always been interested in the human brain, and understanding it, particularly my own. If there really is something here, then it could be great news for brain science.
Anyway best of luck guys! Let's hope there is another piece in the paper when you sign those contracts, and that you do one day become New Zealand's first $1bn technology company. With most of the electronics outfits shutting up shop, we could sure use it.